Executives Take Note: Customers Searching for Answers to Data Security

Image via Shutterstock.com

Image via Shutterstock.com

Interest in cyber crime is at an all-time high. According to Google Trends, US-based searches for information on cyber crime have peaked due to the recent increase in mainstream media reporting on major data breaches and the growing use of retail and B2B ecommerce platforms.

Executives take note: the trend of interest in cyber crime shows no sign of slowing down. As the media digs deeper into the complex scenarios that lead to large leaks of sensitive data, one thing is becoming very clear to the public: The weak point of any system is the human element.

CEOs Get Proactive
Companies must be proactive in order to help ease customer concerns, which means communicating the right message to customers, the press, and internal stakeholders. Establishing a dialogue about data security may be the first step in taking advantage of a new category of customer preference.

Simple Steps
The first steps to implementing better data security are simple. First, maintain up-to-date Frequently Asked Questions (FAQ) documents on your corporate website detailing the measures that are taken to protect customer data. Without sharing too much technical detail, it can be a simple way to instill confidence in visitors.

Publishing plain-language policies for internal users and making them available to the public may also build transparency and good will around data security. These documents also become searchable, so when customers want to know your position on data security they will be able to find it quickly.

Emailing existing customers and stakeholders can be a simple starting point for executives who don’t want to wait for a data breach to happen before starting the conversation. Acknowledging that there are always risks can be a refreshing way to let people know that the security of their data is your top priority.

Close the Loop
Paying lip service to data security is an important step in leveraging a growing interest amongst customers and stakeholders, but it must be supplemented by an actionable follow-up. Start by implementing simple, secure enterprise collaboration software for data storage and sharing, thus minimizing the potential for human error.

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